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My Blogs
When the Lions Were Crowned: My take on Cannes Lions International Festival of Creativity 2025
The creative industry once again gathered to celebrate the boldest, weirdest, and most expensive ideas on the planet.
Mansee Mohta
Aug 26 min read
The Next Big Shift in Digital Monetization by AI Giants
The AI revolution isn’t just about smarter chatbots or faster data analysis — it’s also quietly reshaping how companies make money ....
Mansee Mohta
Oct 74 min read
Earning from Impressions, Not Orders: The Real Economics of Food Delivery Apps
Zomato (Eternal):  In FY2024–25 Zomato’s parent (Eternal) reported ~₹20,243 Cr in total revenue [1] . Its core food-delivery  business...
Mansee Mohta
Oct 73 min read
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Breaking Down the Most Impactful Marketing Strategies Used by Brands
What is the calculus of innovation? The calculus of innovation is really quite simple: Knowledge drives innovation, innovation drives...
Mansee Mohta
Aug 28, 20248 min read
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