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My Blogs
When the Lions Were Crowned: My take on Cannes Lions International Festival of Creativity 2025
The creative industry once again gathered to celebrate the boldest, weirdest, and most expensive ideas on the planet.
Mansee Mohta
Aug 2, 20256 min read
The Next Big Shift in Digital Monetization by AI Giants
The AI revolution isn’t just about smarter chatbots or faster data analysis — it’s also quietly reshaping how companies make money ....
Mansee Mohta
Oct 7, 20254 min read
Earning from Impressions, Not Orders: The Real Economics of Food Delivery Apps
Zomato (Eternal): In FY2024–25 Zomato’s parent (Eternal) reported ~₹20,243 Cr in total revenue [1] . Its core food-delivery business...
Mansee Mohta
Oct 7, 20253 min read
Search
Clicks, Conversions & Code: Everyone’s Playbook to Digital Marketing
Digital marketing is “the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and...
Mansee Mohta
Sep 3, 20257 min read
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