The creative industry once again gathered to celebrate the boldest, weirdest, and most expensive ideas on the planet.

Digital marketing is “the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and...

Buyology reveals how rituals like “twist-lick-dunk” or Apple’s unboxing activate deep emotional centers in the brain. Using neuromarketing tools like fMRI, Lindstrom shows how brands embed themselves into our subconscious through repeated, meaningful actions. These rituals create belief, comfort, and identity, turning ordinary product use into lasting emotional connections, making branding less about logic and more about the mind.